To train, inspire, support and unite every Professional Cuddler observing CPI's Ethical Touch Protocols™.
To maximise your professional credibility and enable your Cuddle Therapy practice to thrive through gold standard training and aftercare
To promote the consensual, non-sexual holding and touching of adults within defined boundaries as a legitimate and valuable holistic therapy, and to remove the stigma and suspicion surrounding the professional provision of platonic touch.
Hugs Not Drugs
To be the world’s largest, most trusted and respected professional membership body for Cuddle Therapists.
Our Ethical Marketing Pledge
We put the person before the sale.
We respect you and your privacy. We will help you make the best choice for your needs, not ours.
We communicate inclusively, truthfully, and clearly.
We will not confuse you or hide information from you. We will help all audiences feel welcome.
We take responsibility for our part in changing the marketplace.
We recognize the need to break the cycle of consumerism. We will continuously review our sales and marketing to ensure they benefit the common good.
We count on you to hold us accountable. Please connect with us if you see us not honouring our pledge.